Where Beauty Gets it Wrong
Amy Wall

Award Winning skin expert & conscious Beauty Evangelist

MEET AMY

It seems self-evident that radiance isn't applied, injected, or cut out of you.

Still, according to Grandview Research, the dermal filler market alone reached 3.8 billion USD in 2020.

This doesn't even account for Botox Cosmetic or the billions of dollars in laser treatments and facial products that are solely designed to plump the skin by the mechanism of inflammation.

This obsession with plumping the skin by force stems from a deeply-held, cultural belief that we revitalize the skin by burning and controlling it.

Newsflash: IT'S NOT TRUE, and it DOES NOT WORK.

Suppose it were true that thinning and injecting the skin gives women a radiant glow... Why then, does the plastic surgery market continue to grow?

Why do we keep buying products that don't give us healthy, radiant, beautiful skin?

Yes, the holistic skincare industry is gaining a foothold, and "clean" products have become mainstream, even at Target.

Yet, there continues to be a massive disconnect with education, community, and support for the consumer to put the power of radiance back in her own hands.

Misinformation and consumerism are the literal smoke and mirrors of the internet.

Even the holistic beauty industry tends to get it wrong. Putting all of the emphasis on single note ingredients, trendy facial tools, and professional treatments, leaving out the most essential component- the individual's skill set and self-image at home.

While there are some outliers to this observation; across the board, I see an underwhelming amount of attention put on supporting women to become their own beauty expert.

If you've ever looked in the mirror and felt dismayed with your reflection, the first place to start looking and feeling different, starts at home.

After 15 years in the industry of beauty and skin and working with thousands of women facing the same challenges, I decided there must be a better way.

The general public has all access to professional-grade products and treatments but what they are missing is the professional-grade education to go with it.

This is where my years being mentored by the world's most preeminent ingredient formulator comes into play.

And when I say play, I mean it--my education is fun and digestible, and will empower you to become your own skincare expert.

Every Friday at 9 am pacific, I deliver the information, awarenesses, and professional-grade knowledge, in Formula Friday, a totally free 30-minute masterclass that's a perk of being on my email list!


The more you know, the more you glow, so come on in to my Inner Circle, the AYA email community today, and get access to Formula Friday and so much more.  CLICK TO JOIN

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