Mirror Work
Amy Wall

Award Winning skin expert & conscious Beauty Evangelist


What if the secret to transforming how we look and feel has been staring at us our whole lives?

Yep, I am talking about the mirror.

A source of angst for many, a source of power for few-- the mirror is both a portal and a tool to deeply loving and accepting ourselves.

One of my Sheros Louise Hay originally developed a Mirror Work technique for her work with gay men suffering from HIV/AIDS. It was her way of helping break through the enormous shame and self-loathing many of the gay community were feeling during the peak of AIDS hysteria during the Eighties.

Her work went on to be the inspiration for a generation of personal development leaders and healers including Dr. Wayne Dyer and the entire Hay House publishing family of authors and teachers.

A few years ago, when I first began talking about Mirror Work, as part of my I AM daily ritual, I was extremely nervous and felt quite alone in both the Professional Beauty industry- as an award-winning skincare expert, and in the Green Beauty industry, as a product formulator.

You see, I felt disconnected from the fear-based brand messages I heard from everyone around me.

Which Toxic ingredients will kill you. Which line of skin care could stop you from aging...

I just wanted to scream at the top of my lungs, *YOU* ARE THE MISSING INGREDIENT IN ALL OF YOUR SKIN CARE PRODUCTS!

I felt like the only one in the beauty industry actually talking about ways to heal how we feel about ourselves and the way we look.

I was tired of helping women hate on themselves via beauty products and feeling judgment about everything from what they were putting on their faces to how old they looked. 

Judgment is the single most damaging thing we do to ourselves. Period.

Mirror work addresses self-judgment head on (tee-hee) by reflecting back to us our deepest emotions and giving us the opportunity to rewrite the inner script with an affirmation of self-acceptance and love.

I am happy to report, the tide IS turning!

I woke up to an email from the esteemed Kristen Arnett talking about Mirror Work!

When a beauty expert of this magnitude joins in--its a movement.

Calling all my fellow beauty colleagues to join us and help turn the use of skin care and makeup products into sacred tools for transformation, growth, and wellness.

Every time we look in the mirror is an opportunity to deeply connect with our own eyes, and affirm our value and worth.

The I AM ritual, takes the power of Mirror Work and combines it with EFT style tapping massage and powerful topical ingredients for a BRAND NEW methodology and daily ritual to rewrite neural pathways and anchor in these new beliefs, for GOOD!

Rather than a stand-alone exercise like traditional mirror work, the I AM ritual is something you do every time you apply your skincare, quantum sizing the results.

We are talking all about this powerful innovation in beauty, and practicing the technique, over in my free group, The Circle.

I would love to have you join us. JOIN HERE.

Let's keep this conversation going. I'd love to hear your thoughts and please share this article with a fellow beauty pro if you know one!

In the meantime, remember-- you are smart, you are kind and you are so, so beautiful.

Love, Amy

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